AVIS | Steer the Day

Art Director: Dani Maslan

Senior Copy Writer: Kyle Duda

2022

Late summer of 2022 we had an opportunity to pitch a new campaign for Avis. With a team consisting of 2 people, the odds were stacked against us, but our concept made it to the last round of internal reviews before being cut. I still think we had a winning campaign idea and although we didn’t have a chance to fully flesh it out and button it up, I am very proud of the work we did for as far as we were able to get.

THE ASK

Create a new campaign that speaks to the desired mindset: “All car rental companies are not the same; Avis is different and is the first rental car company that comes to mind because at Avis I am back in control. There is less chaos. I’m back in charge.”