TRABBLE (OTA) | MMGY
ONLINE TRAVEL AGENCY OWNED AND OPERATED BY FRONTIER AIRLINES
Creative Director: dustin Sharp
Art Director: Dani Maslan
Associate Art Director: Marlena Pierce
Associate Copy Writer: Zoe Replinger
Frontier Airlines came to us with a unique proposition. They wanted to create an online travel agency and market it to a very specific traveler. All they had was the name and they left it up to us to develop a story, brand and identity.
Probably my most favorite project of 2023. I adore branding and this project gave us a TON of room for creative freedom.
THE ASK
Conceptualize Trabble as a modern and innovative OTA that caters to the needs of adventurous and spontaneous travelers, particularly Gen-Z and millennials.
PERFORMANCE (without any PR or Advertising) as of April 23rd, 2024:
$1,255,170.68 earned in the first seven months. Although we were only given a 6 months, Trabble extended our contract through the end of 2024, bringing in additional incremental income.
1,102,507 – Views
345,775 – Users
3m 46s – Average Session Duration
3,741 – Purchases / Conversions
HUMAN TRUTH
These days, people are getting their travel inspiration from friends, family and influencers.
OWNABLE OPPORTUNITIES
Trabble delivers an easy travel inspiration and booking experience all in one that is as unique as you.
THE QUESTION
How do we get travelers from inspiration to booking quickly and on to the best part … the anticipation of the trip?
DESIGN EXPLORATION
